“Hawaiian Surf” clothing tag • 1960s
Hawaii’s clothing industry invented a whole new fashion style in the 1930s, when brightly-colored fabric with tropical designs was first used for both men’s and women’s garments.
The aloha shirt grew to be a symbol of Hawaii - or at least a casual and fun-loving attitude for those who couldn’t actually visit in person. With the surfing fad of the 1960s, swim trunks for men and bikinis for women were added to the output of Hawaiian manufacturers.
This tag is from the sixties and probably came from a boy’s bathing suit. The clever design of the embroidered label turns the “f” in “Surf” into a board.