Newspaper ad for the film “Ride the Wild Surf” • 1964
The surfing craze of the early ‘60s inspired Hollywood to whip up some films for the fad. Most of the so-called “beach party” movies had very little actual surfing in them, but “Ride the Wild Surf” did, along with a great deal of location filming on O'ahu.
The difference between the actual North Shore footage and the cheesy Hollywood scenes is glaringly obvious and laughable, though.
This advertisement comes from the movie’s pressbook, a publication sent to theater owners when they showed a film.
Pressbooks contained publicity as well as ad layouts to be provided to local newspapers by theaters.