In the Water or Out – it’s Cool all Summer in HAWAII” • 1929
This Hawaii Tourist Bureau ad is from 1929. This artwork has been reproduced in recent decades for other advertising.
The shoreline in the background suggests Waikiki, which is sensible, but obviously the direction of the breaking wave would not be running at right angles to the beach, as shown here.
The ad’s slogan intends to convince mainland Americans that the summer in the Hawaiian Islands is not as oppressively hot and humid as it can be in North America.
This was a very appealing idea in the 1920s since air conditioning was still nearly nonexistent, and people normally wore much more clothing then.